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You can find thousands of ecommerce statistics on the web, but we’re here to give you the five leading statistics you need to know.

1. High shipping costs are the #1 reason for cart abandonment.

While fast shipping is in great demand, high spend for it isn’t. In a study of U.S. shoppers over the age of 18, it was discovered that high shipping costs are the primary reason for cart abandonment for online sales.

2. Amazon is the leading mobile online shopping app.

Despite seeing an increase in direct-to-consumer strategies, a study in September 2019 found that the most popular online mobile shopping app, by reach, was Amazon. This statistic tells us that mobile commerce, especially the use of mobile apps, are increasingly important when developing an online selling strategy. In addition, retailers should consider including Amazon and Walmart in their omnichannel strategy.

3. 43% of global shoppers research products online via social networks.

With the introduction of more social commerce tools — like checkout on Instagram — the industry has also seen growth in the power social media has in users’ purchasing awareness and decisions.

4. Clothing is the leading online vertical.

59% of U.S. shoppers purchased clothing online between Q2 2018 and Q2 2019. With books, movies, music & games, shoes, and consumer electronics falling close behind.

5. Direct to site, email, and SEO are the best traffic sources.

Ecommerce success is more than having a beautiful website  — you need a healthy amount of traffic to your online store. In a recent Statista survey, direct to site, email, and SEO were found to be leading traffic drivers.

Source: https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics